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Marcus Nelson, Co-Founder of UserVoice
UserVoice provides hosted community sites where people share their ideas for how to improve a product, service, process, institution, or city. Users vote up the best ideas to give a clear picture of what they want in a fraction of the time and expense it would take with traditional solutions (emails, surveys, focus groups). Additionally, with users organized around specific ideas, organizations can easily respond to them as a group and create ongoing dialogue around specific issues, which is much more effective than the classic newsletter. As a result, people feel heard and gain a sense of ownership in the solutions they come up with, thereby building a new kind of brand affinity. Companies can also leverage UserVoice internally to crowdsource ideas from employees on various projects. . . . (to read the remainder of this article, please log in below.)
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